Written by The Banking Post
Prime Bank Investment PLC (PBIL), in partnership with Zaytoon Business Solutions, has launched a community-based investment awareness programme, locally known as an “Uthan Boithok,” in Sirajdikhan, Munshiganj.
The initiative is part of a strategic alliance formed in February 2025 to promote financial inclusion and help rural households access safe and sustainable investment opportunities in Bangladesh’s capital market.
Over a hundred villagers joined the session, engaging in discussions on financial literacy, responsible investing, and fraud prevention. Participants also learned how to turn small savings into productive investments, manage risks, and plan for long-term goals like children’s education and household security.
“Capital market access should not be limited to urban elites—it must reach every corner of the country. Through this initiative, we are empowering rural communities with the knowledge, tools, and trust needed to begin their investment journey,” said Syed M. Omar Tayub, Managing Director and CEO of PBIL.
Zaytoon Chairman Arfan Ali added that true financial inclusion requires bridging gaps in technology, awareness, and access. “Our alliance with PBIL is designed to empower rural communities to take charge of their financial future and participate in the nation’s progress,” he noted.
PBIL also introduced its bank-managed investment schemes in simple language to ensure accessibility for grassroots investors. The Sirajdikhan event marks the first of many “Uthan Boithoks” planned across the country, underscoring PBIL and Zaytoon’s commitment to inclusive growth and broader participation in the capital market.
