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Prime Bank PLC has teamed up with “Jonaki by Nasreen Zamir” to offer exclusive discounts on premium fragrances, expanding its lifestyle benefits for customers.

The agreement was signed at the bank’s corporate office in Dhaka, bringing together senior officials from both organisations. Under the partnership, Prime Bank’s Priority Banking customers will enjoy a 15% discount, while all Prime Bank cardholders and Neera customers will receive a 10% discount on Jonaki perfume purchases.

Joarder Tanvir Faisal, executive vice president and head of cards and retail asset at Prime Bank, and Nasreen Zamir, founder and CEO of Jonaki, signed the agreement on behalf of their respective organisations.

Executives from both sides said the collaboration reflects a growing focus on premium lifestyle offerings for banking customers, aiming to enhance convenience and add value to their overall experience.