Written by The Banking Post
Eastern Bank PLC (EBL) has partnered with Aleph Group, the authorised commercial partner of global digital platforms including Google and TikTok in Bangladesh, to strengthen its digital advertising capabilities.
Under the agreement, EBL will use Aleph Group’s global expertise, technology and industry best practices to expand its digital outreach, optimise online campaigns and improve customer engagement across digital platforms.
The agreement was signed at EBL’s head office in Dhaka on July 13 by M Khorshed Anowar, Deputy Managing Director and Head of Retail and SME Banking at EBL, and Md Ehsanul Hoque, Country Director for Bangladesh and Sri Lanka at Aleph Group.
The signing ceremony was attended by Ziaul Karim, Head of Brand, Marketing and Communications; Syed Ahasanur Karim Antor, Head of Digital Marketing; and Md Aaqib Ahsan, Associate Manager, Digital Marketing, from EBL.
Representing Aleph Group were Ahsanur Rahman, Partner Director for Bangladesh and Sri Lanka, Syed Mahmud Shafayat Reza, Senior Client Solution Manager, and other officials.
